Monday, 21 November 2016

The Difference Between Men and Women’s Skin

Men’s skin is quite different from women’s skin, and it isn’t just the amount of hair, or how smooth (or rough) it is. There are many other differences that all add up to one fact: men and women need to take care of their skin in different ways.
Men have thicker skin
Thanks to testosterone, a man’s skin is approximately 25% thicker than a woman’s skin. This means that biologically speaking, men are less vulnerable to sun damage than women. However, this doesn’t give men an excuse not to wear sunscreen.
Men are usually outdoors more than women. On average, men get roughly 12 hours more sun exposure per week than women. Most men may not particularly care about premature skin aging, but everybody should still be concerned about skin cancer. We think everybody, regardless of gender, should apply some Diana Stalder Skin Moisturizing Lotion, which contains an SPF 30 sunscreen, everyday.
Men have oilier skin
Thanks again to testosterone, men produce more oil than women. This makes men, despite having smaller sebaceous glands than women, more prone to acne. A good way to deal with this is to wash regularly, maybe twice a day, with a product like Diana Stalder Facial Scrub.
Men have “younger” skin
Not only do men have thicker skin than women, men also have a greater collagen density than women. These two combined make a man’s skin look younger a similarly aged woman. However, this age advantage is often negated by many environmental factors, a few of which we’ll tackle in the next point.
Men have more fragile skin
Many people will find this surprising, but men usually have more delicate skin than women. The reasons for this, however, are more environmental than biological.
One of the biggest reasons is that women tend to take better care of their skin than men do. Many men have no qualms using harsh soaps, getting burnt under the sun, and handling dirt, grime, and other skin irritants. Many men also have an aversion to using sunscreen and other skin care products.
Of course, men still take care of their skin, but even that has its own pitfalls. As we mentioned, most men will not mind using harsh soap on their skin, but another part of their skin care regimen can sometimes harm their skin too. Daily shaving can strip off the skin’s hydrolipidic film, which serves as a natural protective layer of the skin. This leaves skin more prone to drying and environmental damage. On top of this, there’s always a risk of cutting or scraping skin when shaving.
All this means that men usually have more sensitized (though not necessarily sensitive) skin than women. What does this mean for men? Put simply, most men probably have to take better care of their skin.
There is a laundry list of differences between men and women’s skin, but we’ve tackled some of the biggest here. Do you think there are other significant differences we missed here? Share them with us in the comments!

Monday, 7 November 2016

You Have A Great Hair Salon Or Beauty Clinic: So Show Them!

In the world of business there are those who naturally know how to market and those who find themselves learning the trade over time by trial and error. If you are in business you need make money, or you won’t still be in business 5 years from now. Which means you need to know the heart of matter inside out; the marketing!

How does marketing work? – Marketing is a relatively simple concept. A product or service is created and a business aims to offer that product to the consumer. In order for the consumer to even know the product is available, that product needs to be introduced to the consumer; this is marketing.

While many people who work within the health, beauty and well-being sector of the business world believe their product is THE best one on the market, the consumer still needs to be convinced of that fact.
So while you’ve done all the therapy training, all the stylist courses, all the specialist health and well-being studies... your clients haven’t. They don’t know what you know about it all. They don’t know how your salon or clinic’s treatments, services and products can benefit them.

Bringing your product to the consumer, showing them the ways your product can better their lives or make their lives easier will convince them to choose that product and thus the sale is won.
The art of marketing is all about giving the consumer the information they need in order to trust in your salon or clinic’s product on the same level as you trust the product. They may never have the connection you have to the business, but they need to have the same, in depth information that convinced you to endorse the product.

Moving Them From the Street to You

When contemplating the marketing aspect of your business, you are essentially trying to make money. The customers you need to buy your product or service are out there, on the street, ready to hear what you have to offer. You need to go out there and get them.

Waiting in the background believing they will find you and your salon or clinic is simply not going to get you’re the success you want or the client you need in order to make your business into the money making machine it can eventually become.

Market, market, market and you will become the top-of-the-line, health, beauty and well-being product and service provider in your sector of the business world. You can make the money and create the lifestyle you set out to have, you just have to go out there and get it!